I read through the thorough design brief and used only the colours and look the contest holder was asking for. I drew out the letters but hand and the digitized them to convey a sense of relaxation with a welcoming feeling. I really listened to the contest holder and what they were after with every edit. I also think the colours helped in giving that feeling that the REVE'ZEN spa was somewhere that you will go to relax and be pampered. The contest holder was very easy to work with and made designing the logo that much quicker.