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:format(webp)/http://s3.amazonaws.com/projects-files/137/13790/1379014/2e7d2df4-634f-4c62-95f2-fa75a5150328.gif "3/3
In this project, I am responsible for overseeing the development of Optimize's Brand Visual Identity. This encompasses the creation of the logo, design of product labels, and the production of 3D renderings for marketing purposes. This involves enhancing and solidifying the visual elements associated with the Optimize brand.
Optimize is a nootropic company dedicated to providing neuroscience-backed supplements designed to enhance the performance of both the brain and body for working professionals. The company's overarching mission is to positively impact the lives of its customers. Optimize seeks to address common challenges faced by working professionals, such as fatigue, lack of focus, stress and anxiety, poor sleep quality, and limited time for self-care. The nootropic supplements offered by the company target these issues by elevating brain and body performance, improving focus, alleviating stress, and promoting better sleep quality.")
:format(webp)/http://s3.amazonaws.com/projects-files/137/13790/1379014/c7109a7a-7c81-4df8-a2d6-0e8753105e9e.jpg "1/3
In this project, I am responsible for overseeing the development of Optimize's Brand Visual Identity. This encompasses the creation of the logo, design of product labels, and the production of 3D renderings for marketing purposes. This involves enhancing and solidifying the visual elements associated with the Optimize brand.
Optimize is a nootropic company dedicated to providing neuroscience-backed supplements designed to enhance the performance of both the brain and body for working professionals. The company's overarching mission is to positively impact the lives of its customers. Optimize seeks to address common challenges faced by working professionals, such as fatigue, lack of focus, stress and anxiety, poor sleep quality, and limited time for self-care. The nootropic supplements offered by the company target these issues by elevating brain and body performance, improving focus, alleviating stress, and promoting better sleep quality.")
:format(webp)/http://s3.amazonaws.com/projects-files/137/13790/1379014/e29f7827-cccc-4228-9e60-f43000d4c89c.jpg "2/3
In this project, I am responsible for overseeing the development of Optimize's Brand Visual Identity. This encompasses the creation of the logo, design of product labels, and the production of 3D renderings for marketing purposes. This involves enhancing and solidifying the visual elements associated with the Optimize brand.
Optimize is a nootropic company dedicated to providing neuroscience-backed supplements designed to enhance the performance of both the brain and body for working professionals. The company's overarching mission is to positively impact the lives of its customers. Optimize seeks to address common challenges faced by working professionals, such as fatigue, lack of focus, stress and anxiety, poor sleep quality, and limited time for self-care. The nootropic supplements offered by the company target these issues by elevating brain and body performance, improving focus, alleviating stress, and promoting better sleep quality.")
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:format(webp)/99designs-contests-attachments/56/56444/attachment_56444607 "Design uses the company initials A and F with a play on the Air concept to represent getting lighter.")
:format(webp)/http://s3.amazonaws.com/projects-files/32/3245/324578/fcc8836a-549c-4233-9c88-644de9329a17.jpg "Had really fun time working with one of my regular clients but friend as well Chris. He gave me clear direction on concept we should pursue and in the end we couldnt be more pleased with results.")
:format(webp)/http://s3.amazonaws.com/projects-files/41/4116/411647/fa568b0e-fee0-4895-a6a7-f22dc0e1f5e7.png "In series of projects for this ultra modern gym, logo design took a few drastic turns until we settled with idea of having a big cat for icon. As market is oversaturated with that theme, it took me a while to came up with this simple yet unusual design, and it was well worth the wait. Thick diagonal lines filling the perfect square are cut so does lioness facial lines are recognizable in negative space. Simple and bold, monohromatic and flat, design speaks to both genders and have universal, timeless apeal :)")
:format(webp)/http://s3.amazonaws.com/projects-files/26/2672/267202/74aaefe3-2706-49c6-864b-6bca2d3e6d5c.jpg "This was a fun, side project for a friend and his outdoor mountaineering club. Wolf was required motive and I tried to tie in bit of regional heritage with pine tree looking edges. Lettering for this logo is customised for cyrillic script and custom textured with vintage feel to it. So, who's ready for an adventure?")
:format(webp)/99designs-contests-attachments/147/147168/attachment_147168347 "Wordmark logo for a fitness brand")
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:format(webp)/http://s3.amazonaws.com/projects-files/73/7354/735445/17d05d52-5c65-4bd9-99cd-70c6f1324dfa.png "For strong and masculine startup in fitness industry, here is one of the proposals we ended up with. Bold and intimidating look with wide open jaws is living up to the task. Geometrically precise and straight lines in moderrn minimalistic style yields simple yet iconic mark. Its strong attitude is enhanced with striking custom lettering. Fiery orange paired with charcoal black for colorway makes this amazing design pops even more!")
:format(webp)/http://s3.amazonaws.com/projects-files/29/2913/291312/0227e25a-8036-4ed8-bc63-364cc81f6fb8.jpg "Just finsihed this awesome lion face logo for fitness community. Simple and minimal with unusal mane it leaves a feel of strong but cool brand behind. Client was very happy and so was I.")
:format(webp)/99designs-contests-attachments/110/110959/attachment_110959727 "Simple, memorable and unique solution for a personal coaching business.
Wordmark with incorporated brandmark that can be used separately.
Mark is a combination of letters E & H and with its positioning in the logo creates an energetic and uplifting image.
Empowering logo for empowering business.")
:format(webp)/http://s3.amazonaws.com/projects-files/26/2607/260755/36a1b0c6-a8e7-49bb-89bd-8aa90b38498c.jpg "This book is an extended version of \"The 10 Commandments of the Modern Caveman\" ebook, which cover I had created previously.
However, this publication comes with a bonus mini-book called “Tuky: Návod na použitie” (The User's Guide to Fats). They are two separate ebooks, but the printed version is basically a 2-in-1, where we can find each subject when we turn the book around.
In terms of design, the author wanted to follow the same approach of the other books in the series, representing caveman drawings in a very simple way and products that are used in the Paleo diet.
The challenge for this project was to make the design different enough that could be easily identified as “two books”, but also with some similarities, in order to keep the balance of the entire book cover (front and back) and also to make the connection with the previous publications.")
:format(webp)/http://s3.amazonaws.com/projects-files/41/4132/413208/8634bc0d-2d0e-402c-a52c-da93dde3d298.png "Unused unique concept for fitness business for sale. For more details send me a message.")
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:format(webp)/99designs-contests-attachments/85/85800/attachment_85800472 "Cycling brand business logo. The design is the letter R composed within a profile of a cyclist.")
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:format(webp)/99designs-contests-attachments/104/104205/attachment_104205581 "mascot")
:format(webp)/http://s3.amazonaws.com/projects-files/42/4273/427394/6172fa85-9174-4105-bd22-cc59aefd5699.jpg "Business card design")
:format(webp)/http://s3.amazonaws.com/projects-files/26/2684/268407/8171e63d-2267-4d20-a6b1-1793704e1e78.jpg "Redesigned monogram for Griffin Fehrs, online fitness coach. Initials boxed in hexagonal icon are working well in variety of applications from web to print and its a strong brand carrier. Done in modern, flat style and with vivid color.")
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:format(webp)/99designs-contests-attachments/94/94099/attachment_94099650 "Yoga Consultant logo")
:format(webp)/99designs-contests-attachments/82/82672/attachment_82672301 "\"Introduction to Hino Method and Theory of human body and movement control\"
CH needed and elegant and powerful book cover. Something that evokes dignity and life force of a human being.")
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:format(webp)/99designs-contests-attachments/65/65945/attachment_65945583 "Fitness logo design Steel Fit that has a shield while forming the letter S in positive and an abstract F in negative space.")
:format(webp)/99designs-contests-attachments/94/94092/attachment_94092973 "Yoga Consultant logo")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3745/374530/9ef9ca0c-540b-4a3c-a129-e84bdc6f3189.jpg "Training & Fitness for companies employees")
:format(webp)/http://s3.amazonaws.com/projects-files/32/3226/322640/b7e72c0b-4385-4ee9-a628-b40a7b661fd0.jpg "Had really great time working on this monogram piece created from single grain shape for MFC Motivational Fitness Coaching. We wanted to create bold/strong monogram logo which will give that sport feel but be versatile, stand out and carry message of transformation. I think we did great job doing this.")
:format(webp)/http://s3.amazonaws.com/projects-files/26/2607/260755/d3ae1db2-4509-4df1-b192-8c3ffd5b33e5.jpg "These are the first two publications for the \"Moderný Pračlovek\" series (Modern Caveman). The main idea was to represent caveman drawings in a very simple way and products that were used at that time... but also in our days.
The first one — “Kuchyňa Pračloveka” (Caveman's Kitchen) — is an untraditional cookbook focused on the choice of ingredients and kitchen skills/practices rather than just recipes.
The second publication is an ebook — \"Desatoro Prikázaní Moderného Pračloveka\" — that basically means \"The 10 Commandments of the Modern Caveman\". Following this line of thought, the author requested something related with the religious meaning of the title. Therefore, I used the idea of the stones of the 10 Commandments described in the Bible.
It was also important for the author to keep the “caveman illustrations” separated in two zones — the day and the night. At the center, the squatting silhouette represents the meditation and balance.")
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:format(webp)/99designs-contests-attachments/69/69097/attachment_69097385 "Unique Foam Roller Design- Fitness Product")
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:format(webp)/http://s3.amazonaws.com/projects-files/38/3808/380838/9bd33fd7-19c5-4dd4-a300-5956ab2ae6a8.jpg "Uplifting line art depicting goddess of wisdom and owl for Rebell Helse.")
:format(webp)/http://s3.amazonaws.com/projects-files/62/6253/625309/2bdfe88d-9d23-4e04-845e-960d7129d9e3.jpg "Bring recognition and consistency to your brand through a well thought brand guide. Your Brand Guide dictates your brand-personality across every medium. Toning it right and keeping it consistent will put you out there and set you apart. We don't just create a guideline, we create your brand guide according to those guide lines.
Get in touch to discuss your project scope, requirements and budget.
https://99designs.ca/profiles/terrybogard/services/2466
https://99designs.ca/profiles/terrybogard/services/30
Top brand guide services on the platform!")
:format(webp)/http://s3.amazonaws.com/projects-files/90/9030/903040/c1ece849-4fd0-4563-acc9-6c68535996da.jpg "Bring recognition and consistency to your brand through a well thought brand guide. Your Brand Guide dictates your brand-personality across every medium. Toning it right and keeping it consistent will put you out there and set you apart. We don't just create a guideline, we create your brand guide according to those guide lines.
Get in touch to discuss your project scope, requirements and budget.
https://99designs.ca/profiles/terrybogard/services/5108
https://99designs.ca/profiles/terrybogard/services/2466")
:format(webp)/http://s3.amazonaws.com/projects-files/49/4973/497394/67056bfe-eb3e-4127-a8e7-1bbb01539b51.jpg "Brand Guidelines for a fitness brand.
Bring recognition and consistency to your brand with a brand guide. Your Brand Guide dictates your brand-personality across every medium. Toning it right and keeping it consistent will put you out there and set you apart. We don't just create a guideline, we create your brand guide according to those guide lines.
Get in touch to discuss your project scope, requirements and budget.
https://99designs.ca/profiles/terrybogard/services/2466
https://99designs.ca/profiles/terrybogard/services/30")
:format(webp)/99designs-contests-attachments/68/68737/attachment_68737053 "custom made logo - unsold design and ready for sale if you are interested")
:format(webp)/99designs-contests-attachments/97/97492/attachment_97492362)
:format(webp)/99designs-contests-attachments/138/138523/attachment_138523113 "Aqua Wellness brand logo")
:format(webp)/http://s3.amazonaws.com/projects-files/141/14116/1411677/261abfe9-f049-46b1-bec0-62cd1c4a953d.png "Logo design for a new health and wellness business launching in 2022. For this positive and aspirational coach who finds inspiration in all things nature, I designed minimalistic icon featuring simple landscape scene. Sea, mountain and the sun in lineart style were spot on, and client liked that icon also reminds on initial A. Colors and lettering are client's choice which work great combined with the icon, and applied on business card design as well.")
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