Background information
Name to incorporate in the logo
Emprise Mobility
Slogan to incorporate in the logo
Description of the organization and its target audience
We sell mobility equipment (wheelchairs, walking aids, adjustable beds, electric scooters, electric chairs) and independent living aids to elderly people and institutions (e.g. aged care facilities) that provide support and services for the aged. The end user is typically a senior, but the decision maker might be a family member (son, daughter) or health professional.
Industry
Retail
Visual style
Logo types
Logo to be used
Color preferences
Blue as the base colour but can be combined with other colours OR something multicoloured.
Other color requirements
Style Attributes
Design inspiration
References
Attachments
Other notes
We chose our company name almost 20 years ago because of its meaning - please refer to "why Emprise" from our current website http://www.emprise.com.au/background.htm We'd like our logo to reflect this meaning. Our business is to make people's lives easier - more comfortable, retaining their independence, being able to keep moving. Words that represent this are mobility, freedom, independence and choice. A logo that captures something of the elements of our company philosophy and what we offer would be wonderful.
Contest deliverables
Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.