Background information
Name to incorporate in the logo
SPORTCO or sportco
Slogan to incorporate in the logo
Description of the organization and its target audience
We are creating an initial coin offering for sportco.io
It will be a digital token project and you can learn more information on http://www.sportco.io
You can also view the WhitePaper that outlines the concept in greater details:
http://sportco.io/whitepaper.php
We want to create a modern look brand and coin that will be better then https://scorumcoins.com
Industry
Internet
References
Other notes
- What services do we offer?
We will offer a decentralized blockchain platform that rewards users who have a passion for sports and turn that passion into content and in return http://www.sportco.io will reward the users for the content they provide.
- What are some ideas for the icon?
1. We can play with the Sports, Passion and the Earning money aspect.
2. We can play with any combination of something to do with Sports Passion Money.
- What problems do we solve?
The problem we solve is to easily reward and distribute reward for users that provide content in a transparent and secure way.
- Who is our main competitors?
scorumcoins.com
Our aim is to create a much stronger identity and marketing communications.
What do you like about their presence?
Really like the clean modern nature of their brand as well as the excitement it gives.
What do you dislike about their brand?
We do not like the fact that they do not have an icon in their logo.
- What about your background or service sets you apart from your competitors? Why should clients book you instead of them?
We will have a much more unique mechanism for our reward system and offer many more features.
- Is there a unique story behind your business?
Our unique story is that we already have a community of over 2 million sports enthusiasts whereas our competitors do not.
- What is the main message you want to convey to our clients/prospective clients?
Turn Your Sports Passion Into Money
- Share 5 adjective or words that best describe your ideal client.
Sports Enthusiast, Sports Content Creator
- What is the purpose behind this design?
The purpose is to build trust and gain an instant attention to both the sports enthusiasts as well as the blockchain community.
- Do you have specific preferences or guidelines about the colors and other elements of visual identity?
We would like to start the logo process in black and white and then add color later stage. Visual items should be modern sports with a digital, blockchain feeling.
- Please share 3 links of brands whose visual identity inspires you. What do you like best about them?
http://www.filecoin.io
We like the clean modern nature about this brand ICO
We like the use of the icon on the left and the center top as well as the icon used within the coin itself connecting and uniting the brand.
- Please share 3 brands/logos that you thought were weak, and what made you feel that way.
The current logo is weak - sportco.io
We feel that it is too cliche with the gold and it does not work well either vertical or horizontal
- Using 5 adjectives or short phrases, describe your brand’s desired look and feel.
We would like to create a brand that is modern, clean but has a direct feeling of sports, excitement and passion. Sports enthusiasts and blockchain community should look at the logo be inspired and want to join.
Contest deliverables
Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.