Based on this, we would expect to see a lot of purple, pink and black photography logos, and very few that are orange and yellow.
In reality, we see a whole lot of black and white, with very little purple and pink. Black has high associations with being perceived as luxurious. It’s also versatile enough that, with the proper exposure, it can also be both modern and subdued. It seems to be a model color choice.
But what about purple and pink? How can they rank so high on the luxurious and subdued scales, yet appear in so few photography logos? What’s not taken into account here are the other associations with these colors. Pink is seen as feminine and nurturing; purple, spiritual and royal. Many photographers want to steer clear of colors that create such specific perceptions about their style. And they’re not alone: when we analyzed 527 leading logos across industries, pink and purple were among the least popular.
With a logo that’s primarily black and white, on the other hand, photographers can rely on their images to communicate a particular artistic style. The strong contrast of this classic combo provides the perfect foundation for adding personality through a dash of color. Bright accents grab attention and indicate aesthetic strength.