Followed the brief accurately, and delivered just what I was looking for. Happy to recommend.
How ianlE started their wordpress theme design journey
Who are you known as?
Quest Overland LLC
Tell us a bit about who you are and the people you reach
We sell insulated window covers to Mercedes-Benz Sprinter vans that have been converted for camping and exploring. Our brand is based around top quality products made in the USA. We want to exude professionalism. At the same time, our customers are adventure seekers and love to explore. Our products 1) provide privacy 2) improve the comfort of your van and 3) are built to last.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the WordPress theme?
I would like to use our existing logo. I think a hero image would be good. I think the first call to action should be to see the shop. A soft a call to action should be to watch a video about our products. Sections further down should help customer understand what the product does for them.
There should be a section near the bottom for customer testimonials.
Color: We are interested in a gray or slate-gray with a white/light.
We don't care for "carousels"
We need the homepage designed. The main goal is to tell the customers what we do (sell things), why they need what we sell and how to buy it. Our current website has the sections already that you can use for your mockup.
What to avoid
See above for colors. I have a few ideas for a hero image:
1) Use one of our existing photos (like woman in a red jacket staring at mountains next to van)
2) An illustration of a van nestled in the mountains
3) People sitting around the campfire smiling
4) A close up of a material, like wood or sand, or rocks with our products laid on top
5) Your own great idea
We use WooCommerce with StoreFront theme. So I'm thinking we probably need a child theme of WooCommerce.