Home - our current home page does not get the benefit across quickly enough. Too much talk about features and a lack of focus. Overall we want to explain the benefit of using MotorLot and get them in to a trial of our software.
I'm looking for one main page; basically a long form following most of these principles http://www.quicksprout.com/2013/10/…ding-page/
Need a nice background photo of a dealer or dealership. Female and male to test.
Headline is everything. Want to focus on making money.
Simple, all-in-one, web based auto dealer software guaranteed to drive sales!
Make more money with MotorLot! Secondary is save money by not having multiple products. Web based goes where you go.
Our main benefits are all-in-one software; many dealers have 3 or 4 products when they could use just one in MotorLot, simple-to-use, web based and strong websites and classified ad marketing (Craigslist, Backpage, eBay, AutoTrader, Cars.com, etc.)
Video up top on right side. http://www.youtube.com/watch?v=prQ-xctGGYc
Get started today on a free trial!
Who is this for - independent or used car dealers that wear many different hats inside of their business. They are looking for a way to grow sales and make their lives easier by not having a bunch of different software products.
Main benefits section. Classified ad posting, websites, desking and accounting
Need testimonials halfway down. I've attached some.
Big call-to-action buttons. Simple way to signup for a trial.
Tour showing the main benefits w/ videos. We have a ton of videos here http://www.youtube.com/user/MotorLot/
Pricing - Every plan includes a set of features included. I want to show the main benefits of each plan more simply. Standard would be 1 click Craigslist posting and call tracking. Pro would be auto-posting to Craigslist.
I love the idea of using a slider to show them how MotorLot will more than cover the monthly cost. They would set their average gross profit per car and slide to see how quickly MotorLot would pay for itself. Typical gross is $2k. Something similar to this: