What do you have in mind for the style and theme of the web page?
channeling woot.com sense of humor (the old woot)
like it to be casual and fun
thinking the box design is like the bloomingdales "brown paper bag" made with recyclable materials
I. Landing page => describes the concept + pricing and has two a buttons "I am Man" and "I am Woman"
II. Product information page => Selection leads to a product information page that allows users to select the stuff they put in the box (soap on a rope, deodorant, toothbrush, ect). Call to action "Get Man Stuff" and "Get Woman Stuff"