We expect the web design to be highly Sporty and having a sense of "fun" for users to be "mesmerized" (somehow) and leave a positive impression on them so they can perhaps recommend it to their friends, while they keep coming back, as well, etc...
Here are some example websites we can give you, for you to somehow get inspirations from:
http://www.sherrin.com.au (we like the gradient-effect of the bg:)
Please include a "chat box" example on the lower-right hand side, as we will add Live Support Personnels 24/7 to assist users on the website.
Please have a more "organized" color scheme, so we can just use them across different pages of the site.
Please feel free to include webfonts in your package, which you think will significantly boost the site's overall user-experience and have that "distinctive" look and feel of the (then) site's familiarity and ease of use (UI / UX magic --> you;).
Checkout http://www.accenture.com/ and their use of a specific "signature font" across their entire site-- we would like to have that effect to some extent, but don't exaggerate it too much.
Please keep the font's usage to be more "consistent" --minding to use the correct font for the right type of content: inside "paragraphs" vs a different font for headers (for example); and keep the pattern uniform across the board.
Modern HTML5/iOS-type/Clean/Grouped/Metro-style "type" of a theme would be absolutely great :) So, we hope this would be a great collaboration effort between you and our team, so we can perhaps talk more about the possibility of future web-theming partnerships, among other things. ;)
Please feel free to install Magento with its Sample Data on your local server so you can see the other CMS pages, including the User Info page, Product Details page, Check-out page, etc --they should have similar color coordination and font-faces, all over the site.