There are four major pages: What We Do, For Businesses, For Students, and Who We Are (or "About").
"What We Do" is the homepage, so it includes an overview of our process and impact (the existing "CodeSquad builds a pipeline of talent" graphic could go here, but that's not required). All site visitors will see the homepage, but the page should especially be targeted at potential funders and non-profit partners. They should be able to quickly understand our story and be impressed by our impact. The page should have strong visuals showing that through our program, talented but low-income adults are learning new skills and launching a new career. There should also be a a section on this page for "Our Partners" where we can insert the logos of organizations we work with. Right now these include the Urban League, JumboCode, and the Timothy Smith Network. Connected with the "Our Partners" section should be a special focus on the MSIMBO bootcamp, which is offered jointly by CodeSquad and the Urban League of Eastern Massachusetts.
"For Businesses" is aimed at corporate software managers who are considering hosting CodeSquad/MSIMBO graduates. This page should explain how corporations can get involved, and explain that our grads are talented, committed professionals who are ready to join the company's team. Our grads may have added appeal for companies who are looking to improve the diversity of their workforce and product development team. Visitors should be able to quickly scan the page and understand the various ways to get involved (their employees can volunteer to give a single talk to our students; return on a regular basis to help with teaching or pair-programming exercises; companies can host our grads for a "try before you buy" internship, without committing to hiring the student permanently; and employers can even add units to our curriculum depending on their commitment to working with us).
"For Students" is focused on prospective applicants. This page should explain that Web programming represents a flexible and powerful way to improve your career. The page should emphasize that learning to code takes problem-solving skills and perseverance, but it doesn't have to be "hard." It does not require a college degree or brilliant math skills -- most developers are self-taught. And while a college degree is a major achievement and brings a wide variety of benefits, including greater employability and a quicker path to higher-paying jobs, skilled programmers can find lucrative work even before or during college.
"Who We Are" is like an "About" page for the website, which lists our Executive Director and board members, and explains the logistics of our program. Namely, that we run a full-time bootcamp called MSIMBO (use logo), hosted by the Urban League (logo and link to http://www.ulem.org), launching in April 2017. Classes are 9am-4pm, Monday through Friday. A Google map of 88 Warren St, Roxbury MA might be useful here. Also there should be a prominent link to our Facebook page, http://www.facebook.com/CodeSquadOrg, and the MSIMBO page, http://www.facebook.com/MsimboCoding.