A whole website re-do project with Cool Designer went really well. CoolDesigner is definitely efficient and do have a sense of combination of marketing and art.
How anadil started their web page design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Private gymnasium, kindergarden and primary school and in 1 year will be open senior school, exctracucciculum activities/classes.
Targeted audience - young parents, aged 27-35, well-educated, well off parents with high income, whith thier first or second child. Novators, have an active life position and positive midset. Devote a lot of time and energy to their kids, long to give best education to their kids, psycological comfort, they are ready and welcome innovative and creative teaching methogs in education and upbringing. Core of the targeted audience - mothers
What does differentiate the school?
- Unique contemporary design of the building with a lot light and bright colours;
- Focus on child, using teaching methodology that concentrates on developing child's personality and develop social behaviour and skills and ability to communicate, build relationships with peers in any situation.
- Focus on role of adult in childhood as a caring supporting and motivated parent or teacher who helps child to learn essential skills for life in different situations.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the web page?
It is very important for us to find our identity in web, while guarding brand essense. The image we want to create is "school of dream" for every kid and parent. School, where are your true friends, people, who listen to you and respect you, those who are happy for your victories and successes and empathise with failures. School which is bright, positive and which has home like atmosphere. It is very important for us to find stylish combination of strong emotional photos and kids handwriting elements, or drawing, graphics that typical for kids. With visual tools we want to portray the world of a child, to transmit the world through child's eyes.
Welcomed elements of infographics.
Department page (early learning/kindergarden/primary school)
What to avoid
no cartoon-style and expressively childish design.