// Home Page -- this is page one
** General tips: There should be buttons to sign up in each section and/or the sign up button in the nav bar should be sticky so that they can easily get started from any point of the website.
Logo + Navbar
Big header image with one liner about what our service is. We would like to see a picture with all 5 of our air fresheners standing side by side.
Define what our product/service is
This section should illustrate how the service works:
Step 1 – Pick a plan
Step 2 – Select your scents
Step 3 – Check your mailbox
We also want a hanging mirror here that looks like you're inside a car with the air freshener hanging. We would like to see some nice effects like maybe rose petals or something unique floating around the page. We want the air freshener to "change" with every swipe and show the next air freshener as you click it. This will be done at a later time by a developer, but we would like a design for all of our different air fresheners here.
This section should be targeting our target audience. It is okay if you group them together somehow on common points.
Our target audience includes several different customer types:
It should say, "FOR EVERYONE ESPECIALLY..."
- pet owners
- athletes who leave dirty clothes / bags in the car
- uber/taxi drivers
- parents (especially with little kids)
- car enthusiasts
- people who want to try something new / have a trendy car accessory
Key benefits of our product
- Convenience / Save time / Save Money
- No commitments / Change plan and scents at any time
- Never run out of air fresheners
- Car will never smell bad
Product features - we would like something that shows an air freshener and has lines coming out of it with the little dot outlining the following points about the product.
Good quote to use here would be:
"Your old air freshener hanging from last month is absorbing all the bad odors from your car."
- gentle scents (not too powerful, no headaches)
- slow-release technology (due to wood pulp fibers in paper causing the scent to be released slowly instead of all at once)
- visually appealing design
Testimonials / section to showcase happy customers and social proof
Links to sitemap / social media links [facebook, twitter, instagram, pintrest]
Made in the USA should be removed.
// Get Started (http://www.dollarscent.com/get-started) -- this is page 2 and can be done after the finalists are chosen, not required for initial phase of contest
- Should show security logos (SSL (SHA-256 with RSA Encryption), Payment processed through Braintree)
- 100% satisfaction guaranteed
- Currently shipping to all 50 States, Puerto Rico, and the Virgin Islands
Step 1: Select a plan
Regular – 2 air fresheners – $4 monthly
Super – 3 air fresheners – $5 monthly
Premium – 5 air fresheners – $7 monthly
Step 2: Select scents
The 6 different scents are Vanilla, Strawberry, Mr. Fresh, Nü Car, Sport, and Ice. They should see a description of each scent on this page as well as the color scheme of the air freshener. There should be a way to increase/decrease the amount of each scent they select.
Step 3: Shipping Info
- Should not have the accept checkbox like we currently do
Step 4: Billing Info
- Checkbox for "same as shipping info"
- Credit card #, expiration, and CVV
Step 5: Order Summary
- Should show the plan and scents selected
- Promo Code