What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We make the world's most amazing bicycle lights. Our lights make cool 8-bit designs and patterns in your spinning bicycle wheel. We are passionate cyclists and through our product try to make cycling a little more fun while helping keep people safe as they ride at night. Check out our website http://www.monkeylectric.com
What inspires you and how do you envision the design for your business?
We need an awesome t-shirt that our fans and we will be excited to wear. Monkey Lights are about being out in the streets at night and making your evening ride a bit of a party.
We live in the San Francisco Bay area and are very involved in the cycling community.
1) one color
2) one sided
3) use of our product logo ( Monkey Light )
2) 8-bit art
4) street art
5) riding at night
6) going dancing and clubbing
Our target audience are urban cyclists. They ride to work, ride home, ride to the store and ride to the bar. They ride because they love not being in a car and not burning gasoline. They ride tall bikes, small bikes, recumbent bikes. They ride in critical mass events. They love their bike, even if it was a $200 Craigslist special.
Don't think of racing bicycles or spandex/lycra crowd that goes out on the weekends. Don't focus on the mountain bike crowd or the bmx dirt jumping crowd.