-Industry: curl cremes and products for ethnic hair
-Target market: 15-35 year old Black and Hispanic women with natural, textured hair; located in urban areas nationwide; heavy social media users with emphasis on instagram
-Overall feel and aesthetic: Bold, fun, fierce
General company description:
This DMV (DC / Maryland / Virginia) based brand is bringing the sauce and the slip with ingredients that will make you melt. At Siditty, we bring all the flavor without the "unfriendly 5" - sulphates, silicones, mineral oil, waxes, and drying alcohols. Our sauces are designed for the young, fearless, and fierce. We use the highest quality ingredients designed to deliver and lock in hydration for souped up curls and coils. We source our products locally from Black women-led businesses so when you support us, you support brown lady bosses throughout the DMV and encourage entrepreneurship right in your community.
Wash day doesn't have to be a drag. We make it FAST and FUN with packaging and ingredients designed to streamline your styling process. We're making it easier for women of color to embrace their natural kinks and coils ... Join us!