I’m looking for a powerful minimalist style logo that is sleek and professional that can compliment our existing Wordmark - LFT FIT™. ..( Think “Under Armour” and “Gymshark”!.. )
The logo must be easily identifiable on its own ( without the wordmark.) The logo must look amazing in its brand colours ( black, red and white ) as well as in neutral colours (blacks, whites and greys). This logo must be ICONIC and look exceptional on caps, Hoodies, tees etc! I want complete creative lateral thinking in this contest. It can be but not limited to:
1. Acronyms - “L”. “LF”. “LFT”...etc.
2. Shapes - anything you can possibly imagine here!
3. Animal/character - if you feel this is the route you want to go then a Taurus (bull), Atlas (Greek god) or a Phoenix (Greek mythology bird) would be my characters of choice. But please be cautious here - I don’t want a mascot!..it must be INCREDIBLY subtle and sleek ( like the “shark” in the Gymshark logo or the “wings” in the ASRV logo)... You have to be absolutely certain that it compliments the wordmark.
4. Shields and crests are also alternative options
Please no MUSCLES , MASCOTS and WEIGHTS in this logo!!
See below a few websites of similar style brands that I like.
Lastly, whomever wins this contest will be given first option to work 1-to-1 on developing the entire Brand Identity, ( business cards letterheads etc) including creating further wordmarks and slogans for the brand as well as a brand-guide to tie the entire Identity together.
Best of luck to all of you and I’m excited to see your work!!