konivéo is a German skin care company focused on premium face masks, called sheet masks.
Sheet masks originated in Asia and are now available around the globe as the new trend item in beauty care. They are a new, innovative type of face mask that is superior to a regular creme mask.
• With sheet masks, ingredients/ serum is put on a tissue or gel sheet that is applied to the face.
• Sheet masks are easy to use, do not create a mess (they don’t have to be washed off after usage, users simply take the entire sheet off), and offer better ingredient absorption.
konivéo is Latin and means “I close my eyes”. This is because our premium products give users a Spa Experience – they can close their eyes and relax while they rejuvenate their skin.
konivéo masks have 3 main benefits:
1.) they are easy to use, you don’t need to wash it off and no cream drips on your clothes
2.) it gives you better results than cream masks
3.) when you use it, you have 15 minutes to relax, close your eyes, calm down and just have time for yourself. When you put it on, you feel automatically to be in a luxurious SPA salon.
Our main target group are women between 35 – 50 years old with higher income.
a) Solution seekers: They have a demanding life style with usually little time because of a lot of work or family duties. Because of that, they need a superior product that is very effective and easy to use in terms of time and application. Some already know what a sheet mask is and some just know the inferior crème masks. They want to give themselves a treat from time to time. For them, a beauty treatment is a way to relax.
b) Beauty seekers: They use face masks to look particularly beautiful and have glowing skin, e.g. before putting going out for a special occasion (dinner, party) or as part of a special beauty routine.