We would like you to design a sign that explains the different wash packages and pricing for our customers.
Most car wash signage is overly complex and full of industry jargon that customers find confusing. We would like to break the mold and provide a customer-focused design that helps the customer make an informed decision without overwhelming them.
1. Design should be Simple, easy to understand
2. Design should be minimalist and not crowded/busy
3. Shows the value added as you move up the package tiers
4. Should visually lead the customer to the top wash package
5. Visually indicate that each package includes all the items from the previous package. This is typically done with arrows or boxes but we would like to see something more creative if possible.
6. Package details and pricing are not finalized yet, so text should be provided as a separate, editable layer in the provided files.
- 1 design provided in both a landscape AND portrait layout
- Vector format to accommodate variety of signage sizes
- Separate text layer to allow for easy editing of copy/pricing
Here are the preliminary package list for the sign:
(Remember, each package includes the items from the previous package)
Title: I want it all - $12 (please indicate this package is NEW)
- Subtitle: Sparkle & Shine with paint protection
- Rain-X Surface protectant
- Armor All Extreme Shine Carnuba Wax (standout feature)
Title: Sparkle and shine! - $10
- Tire cleaning chemical application
- High pressure under-carriage clean
- Tri-color foam (standout feature)
- Rain-x Protectant
Title: Tire & Wheel - $8
Subtitle: Basic wash with clean tires
- 2 soap and rinse passes (standout feature)
- Spot-free rinse
Title: Basic Wash - $6
Subtitle: Basic clean at a great value
- High quality soap
- High pressure rinse
- Touch-free power dry
We are open to new ideas - if you think this is the wrong way to market our pricing, we would love to see your vision!