JForrestDesign did an awesome job designing our Billboard. Out of all the designs submitted, she was the only one that understood the proper design. She was easy to work with and very responsive. We're very happy with the finished product.
- marc kK
How jbehm99 started their signage journey
Who are you known as?
Central City Parkway
What industry do you think your business is most related to?
Games & Recreational
Tell us a bit about who you are and the people you reach
Four-lane highway that connects I-70 to Central City. Casino gamblers have two choices to get to the gambling towns, the I-70 route is the quickest and easiest. However, only 20% of the guests use that route due to 2+ years of construction. Now that construction is complete, we want to encourage drivers to once again take the Central City Parkway.
What inspires you and how do you envision the design for your business?
Outdoor billboard (s). Two sizes: 6' x 12' and 10.5' x 22.8'. Copy can / could include: 24 Casinos, I-70 Exit 243, Central City Parkway, Four-lanes to fun, 30 minutes away (from Denver), closer than you think, your fast choice for fun. The idea is to communicate that the Central City Parkway is THE route to get to the gambling in Colorado, compared to the old, twisty canyon route (rockslides etc). Construction on I-70 is compete, so now we want to get gamblers back on I-70 to Exit 243, the Central City Parkway (to go gamble at Central City's Casinos). Could use gambler images (close ups of smiling head holding fan of money), slot machines, etc….not much room for that on a small billboard, we know.
Target market is 45-65 years old. Small billboards need to be bright, effective and get the word out that the Parkway is THE best route to the casinos. Attached is an idea we do not like, makes the Central City brand look cheap. Also attached is out arch sign off I-70. Check out Central City Parkway for more inf…playcentralcity.com