I decided to focus a lot of personal branding and on getting leads. This is why I've included several call to action buttons throughout the site. Furthermore I decided not to have a blog section on the homepage because that would lessen the impact and distract the user from performing an action (meaning signing up).
I've also updated the logo just a touch so it would flow better with the website and I've used that symbol in key areas. All the fonts used are free to use and they can easily be implemented and the whole design is compatible with the Genesis framework.