The liquid droplet design cleverly portrays the business without being too disruptive.

Vibrant orange is utilised to immediately capture the attention of viewers. It also draws focus to the main word "Epoxy" which is large and centre.

The black text is evenly spaced from the word "Epoxy". The position of the slogan "Unmatched Quality" balances the words"Next Level". This ensures the designs does not feel too left-heavy.