This is a monthly self improvement box tailered for the professional (30-55) mostly female (60%), but open to male and all sexes. This box is curated items to support a specific area of personal growth and development each month. Each box will have a specific theme for the month with items that will support the person to engage in developing this part of themselves. This audience is busy, but when they do buy, they buy because they are wanting results now, and also want something that feels more high end. This is a treat for them to get this box. (And while they also like the luxurous idea, there is a part of them that also like a little play and whimsy because they do work so hard).