Middle Street Capital is a new financial advisory firm led by advisors that have been in the industry for decades. While they had worked with big investment firms for many years, they realized there was a huge opportunity in the market. They have questioned the standard 1% fee on all investments and cut it in half. They believe if they can provide a great return for their clients while charging smaller fees, they can increase their market share and disrupt the index fund investment world.

Our plan was to quickly launch a Phase 1 website that would serve as a validator for prospects. But immediately upon its launch, we broke ground on the second phase of work. Middle Street needed to establish a clear visual identity, develop the story around their brand and then launch a new website that would include a lot more information and serve as a lead machine for their growing firm.