Meshe is an Australian beauty brand offering a 100% vegan and cruelty-free night-time hair mask designed to promote stronger, healthier hair. The brand sought a sophisticated and modern visual identity that reflects night-time hair repair while standing out in the competitive beauty market. The packaging design draws inspiration from deep, rich nighttime tones, combining clean typography and refined details to enhance its premium appeal. The result is a sleek and elegant design that aligns with the brand’s commitment to high-quality, effective hair care.