When I started this design I knew I wanted to incorporate a starfish or a seashell. Although they were targeting the luxury market, they still needed the logo to be organic and not too sterile or elegant.

I also knew from the reference pictures they included within their design brief I wanted to use the colour turquoise of the beautiful water and beach that their resort looks out to. I also wanted to use a starfish as their main graphic and I also drew it so it wouldn't be straight on perspective. I wanted it to have some flair added to it to make it look interesting.

Working with Melanie and her team was a great experience. She was always receptive to any questions I had and she was very specific with her feedback with is always essential in creating a logo and branding. It was a fun project and I am proud of what I created.