From the Brief:
We are a New York City Property Manager. We cater to tenants looking to live in our building's in New York's best and coolest neighborhoods, including Chelsea, East Village, Williamsburg, etc... These properties range from 10-110 units and this brand will cross geographies and demographics. It needs to connote a sense of community, and competence, and caring. Property Managers generally have a terrible reputation, we're trying to change that with our service oriented management style.