The winning design for a funny 404-Page Header for our holiday hotel web page. The main purpose of the design is to generate traffic and new reservations for the hotel. This is why the arrow points at a top layer "BOOK NOW!" button.

The text in the image translates, as follows:

Oops!

It looks like you've reached room 404 and it seems that it's already been taken. :-(

But don't worry, we think we can still get you a better one. Just click above!

Want to check it out in action? Simply head to: http://www.aquamaris.de/404.aspx