LitterGuard is a new innovative cat litter box that protects users from the odor, mess, and health hazards associated with the traditional litter box.

BRIEF
Client: "The LitterGuard mascot logo is intended to be the LIFEGUARD for your litterbox and should closely resemble a traditional lifeguard appearance. The mascot logo should look like a domestic short hair breed. I love the humanized smile (no fangs), thumbs up, and happy vibe portrayed by the example image. "

DESIGN PROCESS
The client offered a preview version of the logo, as a sketch, so the creative process started from that reference.

The client really liked my first sample, but he thought the character looked a bit intimidating for being so muscular.

It was very important to the client that the character look friendly, so I made the necessary adjustments: I added a friendlier open-mouthed smile and I kept the character's athletic body, but made him less muscular.

The client loved the end result!