I focused on powerful imagery, texture, and typography in this design in order to capture the essence and atmosphere of a real horror house. I then complimented these elements with dark, grungy background and scarlet red highlights. About the banner, since the client asked for a realistic version of a drawing they provided: imgur.com/a/iRnHO I used my wacom to create the horrifying face from scratch. They decided later on that the glowing eyes could be an interesting touch when you hover. I experimented a bit to create the effects and I ended up with the result that looks quite interesting.