In crafting the landing page for Shellshock, a brand specializing in eye and ear protection for gun safety, we started with comprehensive market research and brainstorming to identify key customer needs. We iterated through several designs, incorporating feedback from focus groups and usability testing. The final design delivers a robust, professional look that emphasizes safety and quality, with streamlined navigation and clear product information, earning positive reviews for its user-centric approach and effective presentation of Shellshock's protective gear.