After 2 years of working at the Digital Marketing Studio I define my design process as following:
1. Understand the target audience: demographics, interests, pain points, and aspirations.

2. Define the ad objectives: such as clicking through to a landing page, signing up for a newsletter, or making a purchase.

3. Develop the creative concept: I would then develop a creative concept for the ad. This would include deciding on the key message, visual elements, and overall tone of the ad.

4. Design the ad: selecting high-quality images, creating engaging headlines and body copy, and ensuring that the ad is visually appealing and on-brand.

5. Test and optimize: A/B testing different versions of the ad or testing it on different social media platforms. Based on the results, I would then optimize the ad to improve its performance.