The core idea behind this design is the figure in front of the bottle to convey positive changes for humanity. The contest was pitched as a company who wants to make a difference through giving back and social programs to benefit the greater good. The person raises a heart formed out of two wine corks as a symbol of this effort.

Throughout the contest, iterations took on the circular form with the tagline surrounding the artwork and the title beneath. I was one of the finalists and drove the color palette for other designers as entries were narrowed down and feedback given.

This was my first contest on 99designs and while I was not selected as a winner, it was a good experience to see the concept refinement process take place amongst many talented designers