Alicoche is a red wine from the Languedoc-Roussillon region, in the south of France.
It is the result of the efforts of a group of Mexican businessmen led by Hugo D'Acosta, who decided to invest in the old world by applying modern techniques for winemaking, resulting in a friendly and balanced red wine.
Alicoche takes its expression from the sunny slopes of the French Pyrenees, from the care in its preparation and its rest in French oak barrels.
It is these last terms that we use to inspire us in the design of this new label. Making an illustration of oak with the technique of pointillism, we give the design a detailed and careful character, just like the making of this wine.
Focusing the label's attention on this oak, using a gold metalized pantone, we take the design towards a minimalism that evokes calm, thus referring to the sunny slopes of the French Pyrenees, as our client wrote in the briefing.