I meticulously researched the fitness industry and the target audience to understand their needs and aspirations. Through multiple rounds of brainstorming and sketching, I focused on combining healthy feeeling with feminine elegance.

The final MyFitLife logo embodies strength and sophistication. The bold typography and vibrant colors convey empowerment and vitality, while the sleek design captures attention and inspires women to embrace an active lifestyle. It stands as a testament to the creative process and vision behind its creation.