Tannymaxx got their new product packaging by running a design contest:
Tanning Lotion Design for one of europeans biggest Company in the industry - TannyMaxx.
Check out Tannymaxx's Product packaging contest…
Cosmetics & Beauty
Sure Black - Dark Tanning Accelerator
Description of the product
We are TannyMaxx. We're a German based company producing tanning lotions and similar for over 20 years. We are one of Europeans biggest companies in the tanning industry. This Project is a private Label for another company called Art of Sun.
Description of the product target audience
80% Female, Between 18-30 years old, European, not the highest income
We are looking for an impressive and striking Tanning Lotion Label Design. The Tube has an aluminum surface which means drawing without a white under print in the final file means “metal effect / metallization” of the tube. The tube cap is black. For the Print the Data shall be prepared with maximum of 6 colors. Founding pantone colors is appreciated. The lettering "Sure Black" should be the most striking aspect of the design we think a bold font would look great. As sub slogan on the tube "Dark Tanning Accelerator" should stand at the lower end. Please use the Art of Sun logo at the top of the tube. Please use the smaller TannyMaxx logo at the bottom of the tube. above of the TannyMaxx logo please put a small lettering "Made by" as a unit. A first idea underneath would be the following (This is only an idea and no guideline!! We are very happy about variations and our own ideas!): Using a Black Tube with a golden gradient Text "Sure Black" turned 90 degrees so it is sideways and big. Then using a background pattern which fits to the Design and is highlighted by the metallization effect mentioned above.
What to avoid
No White Tube!! Please look up some Tanning Lotions etc. maybe on Pinterest to get a feeling for the industry. Tanning Lotions often needs to be designed differently than "normal" cosmetic.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Tannymaxx collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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