We are an eco-friendly sunscreen. This is an all natural plant cased product that doesn't use chemicals that could harm our bodies or the oceans.
Requirements for label:
Eco-conscious, biodegradable, all natural plant based sunscreen. Broad Spectrum SPF 30, Water Resistant for up to 80 minutes, UVA/UVB, Paraben Free
Description of the product target audience
We are marketing toward a younger active crowd, ages 22-45. Most of our clients are very eco-conscious and generally will spend more money on a sunscreen that will benefit the environment. Generally our audience will live on the coastline, and have an average to above average income level.
We are really marketing towards athletes that spend a lot of time outside. The vast majority of our clients live by the ocean, and are concerned about marine life. This is a sunscreen so there are FDA/OTC requirements for labeling. The active ingredient is zinc oxide. I would really love something that depicts marine life on the front of the bottle, maybe a whale fin as I have been told the K in our logo resembles a fin. We are looking for something a little more masculine and not too playful.