Tannymaxx got their new product packaging by running a design contest:
"Super Brown" Rose golden Tanning Lotion Design for E-Commerce. Company: TannyMaxx
Check out Tannymaxx's Product packaging contest…
Cosmetics & Beauty
Description of the product
Super Brown will be a new Tanning Lotion in a 250ml Tube. It should be a very modern, pretty and "Instagrammable" Design as it will mostly be sold online.
Description of the product target audience
Female, 18-34, European, Normal Income
The Tube has an aluminum surface which means drawing without a white under print in the final file means “metal effect / metallization” of the tube. The tube cap is black. For the Print the Data shall be prepared with maximum of 6 colors. Founding pantone colors is appreciated. The tube shall be rose gold with black writing. The name of the product is "Super Brown" also "Nourhising Dark Tanning Lotion" and "get that flawless glowing skin" should be written on the label. The last two should not be too concise but rather a benefit/description. Please use the TannyMaxx logo. Enclosed is still a variation in which 2 X are to be seen. We would find it very exciting to see how this logo is used. As a suggestion: The "XX-Logo" through the metallization effect mentioned above can either be indicated in a big way or used as background texture like in a kind of "All over Print" through the metallization effect. (If the "XX-Logo" is used it is best to take it out of the .ai file because the quality of the png file is not very good.) It is very important that the product is well suited for online presentation as it should be sold online. Fonts that we like are: Contax Pro 75 Bold SC or Curwen Sans Bold but any directions are welcome. At the end there will be 2 Versions of the Product: 1 is the normal "Nourishing Dark Tanning Lotion" the other is the "Nourishing Dark Tanning Lotion + Natural Bronzer". They don't really differentiate it's just a little add up to the text.
What to avoid
Please stay at a Rose Golden Tube and black tube cap
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Tannymaxx collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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