sdGM got their new product packaging by running a design contest:
Snorkel Mask Gift Box Packaging
Check out sdGM's Product packaging contest…
Description of the product
You find the full design brief here: https://docs.google.com/document/d/1HufjGiBqFucEFPYHqTgjJOAVLRQU1SWDa2apegVHSU4/edit?usp=sharing Our product is a full face snorkel mask. Our product name is PANORAMA SCHNORCHELMASKE. For now the mask will be sold exclusively on Amazon Germany. Therefore the box design will be in German. No worries, we will happily provide every piece of wording that is necessary for the box. Here are some links of very similar products: Khroom https://www.amazon.de/Schnorchelmaske-Druckausgleich-Kamera-Halterung-Vollgesichtsmaske-Universalgr%C3%B6%C3%9Fe/dp/B07H9XW836/ AQTECKNO https://www.amazon.de/AQTECKNO-Schnorchelmaske-Tauchmaske-Schnorchel-Anti-Leckmaske/dp/B07CV7VC35/ Doupro https://www.amazon.com/dp/B07C752567/ref=twister_B07CG3J6KT?_encoding=UTF8&th=1
Description of the product target audience
The mask will cost 50-60€ which is the upper end for consumer snorkel masks. We have two kinds of focus customers: Busy Family Father: His main goal is to have a happy family vacation. He has no time to do a lot of research and and his buying decision is very intuitive. He is willing to spend more money to get a high quality product that doesn’t cause unexpected surprises and risks the vacation experience. He simply wants the best product to make his family happy without having to invest any additional time. He wants everything to work very easy and smooth Deep Dive Product Researcher Before buying anything he does a lot of research. Once he knows all the differentiating features to look out for, he wants to have the best product there is on the market. His research also includes a price research and he will look for the cheapest vendor and manufacturer that sells his product of choice. Later he loves to tell his friends all the stuff that his mask is able to do, that theirs can’t.
Box Concept Goals We want to use the 3D rendering online on our product listing in order to increase our conversion rate. Our competitors have very cheap looking boxes, if they have them at all. Most of them simply ship the mask in a bag. The 3D rendering will help us stand out among our competitors and shall show that our product has higher quality. The first impression of our box, the unboxing moment, shall be mind blowing. We want that the first impression of holding the box is so good, that the customer already knows he made the right decision to buy this product. Many sellers cheat on the product listing and real box looks very cheap. We want that all the customers expectations are met and exceeded when he finally gets the product. We want to communicate to the customer in a very close and personal way. Feel free to include some easter eggs or anything personal in the package design. Physical Box The physical setup of the box is already done. We will have a gift box style box, similar to the one in the picture, but without the hanger piece at the very top. The folding lid will be held into place by two magnets. As in the picture, the inside of the lid is also printable and we consider this part of the design. However, we already know that we want to place an envelope on the inside of the lid, similar to what you can see in the second picture. The envelope will hold a DIN A6 card (105 x 148mm). The envelope is printable and it’s shape is not fix yet, so feel free to come up with nice ideas to integrate it into the lid. This is what the customer sees first next to the mask! The insert is already finished and is not printable. Here are some pictures of our box prototype so you have a better feeling to imagine the final product: The box dimensions are: 266.5x197.5x139.8mm. We already have the current set of dielines for the box. You will find it in the attachment. Please remember that you are free to change the format of the envelope and that you don’t have to us it as it is shown in the dielines. Design Ideas We already made some brainstorming ourselves on what we would like the design to look like and we pretty much like the style of the Coffee Gator boxes (https://coffeegator.com/collections/all-products). The main arguments for this box style are, that we don’t have any images of our final product with our logo yet and that this box style feels luxury and high quality. However, this shall just be a guideline. Feel free to realize your own ideas. We also like the idea of having a repetitive pattern as the Coffee Gator boxes have. So if you like that, you could also include it in the box design. Produce Outline This is the main visual feature on the Coffee Gator boxes and we like it a lot. It would be great if you could incorporate something similar. What we noted as very important, is that these outlines never represent accurate product proportions, but are more some kind of af abstraction, that feels good for the customer. The coffee scale in the picture is a very good example for this. Creating this abstract outline would be part of your job. If you need more information than the images and product listing we’ve already provided, let us know! Feature List We made a feature list that we would like to include on the box. Feel free to reduce the number or add more features (we have content for some more) if you think it makes sense for the box design. Druckausgleich (Pressure Equalize/ soft nose ) Das extra weiche Silikon im Nasenbereich ermöglicht einen Druckausgleich der Ohren und sorgt dadurch für noch mehr Spaß bei kurzen Taucheinlagen. Luftgefüllte Silikondichtung (air filled silicon bag) Unsere extra große und komfortable Dichtung sorgt für einen perfekten Tragekomfort und schützt zuverlässig vor eindringendem Wasser. 180° Panoramasicht (180 panorama view) Der spezielle Aufbau unserer Maske ermöglicht freie Sicht im gesamten Blickfeld und sorgt dadurch für eine noch beeindruckendere Erfahrung beim Schnorcheln. Action-Kameras (Gopro mount) Die integrierte Halterung ermöglicht eine schnelle Montage und einzigartige Videoaufnehmen, die deinen Urlaub unvergesslich machen. Einheitsgröße (One Size fits all - universal size) Aufgrund unseres speziellen Designs passt die Maske fast allen Personen ab 12 Jahren. Aufwändiges Messen zum Finden der richtigen Größe gehört damit der Vergangenheit an. Kein Beschlagen (Anti Fog system) Unser innovatives Design mit getrennten Luftkammern verhindert ein Beschlagen der Maske und sorgt damit für noch mehr Spaß beim Schnorcheln. Co2 Sicherheit (Co2 safety)(This is a key feature that we might want to highlight on the front)sd Die Luft strömt beim Ein- und Ausatmen durch zwei völlig getrennte Luftwege innerhalb der Maske und des Schnorchels. Dadurch wird ein geringer CO2 Wert erreicht und der nächste Strandurlaub zu einer tollen Erfahrung. Logo I’ll put different variants of our brand logo in the attachment. Social Media Please put the logos of the following social media sites somewhere to indicate that people can reach us there. Our account name on all of these is NEULUFT and for sharing we want to encourage them to use #NEULUFT. Facebook Instagram Twitter Youtube WhatsApp Website Address Put this somewhere so it doesn’t disturb the customer. NOSADIA Paul Barsch Johann-Schütte-Str. 12 71034 Böblingen +49 176 55559545 firstname.lastname@example.org www.nosadia.com CE Marking See: https://en.wikipedia.org/wiki/CE_marking Sticker We want the lid of the product to be sealed with a sticker. This let’s the customer know that he really is the first person to open this box. Furthermore this enables us to have all color specific information on the Sticker. This includes a mention of the color itself and the barcode. Barcode Please leave 40x26mm on the sticker for the barcode. You can just put any EAN barcode there for the time being. We haven’t received ours yet. Follow Up Projects After we finished the box design, we also have to design a user manual and the package insert that will go inside the box. Useful Links Here are some links with additional information and images that can help you: https://www.alibaba.com/product-detail/2018-Shenzhen-RKD-2nd-Generation-Full_60635113277.html?spm=a2700.7724838.2017115.1.7bd7dba3ADQVUp https://www.alibaba.com/product-detail/High-sales-volume-excellent-quality-anti_60715052744.html?spm=a2700.details.maylikever.2.6d44103aAEHzc0 https://www.alibaba.com/product-detail/Mask-Full-Face-Snorkel-Easybreath-Snorkel_60788435159.html?spm=a2700.details.maylikever.6.443f6002VBvyHN https://www.alibaba.com/product-detail/Funjet-China-Water-Sports-Light-weight_60798240091.html?spm=a2700.7724838.2017115.1.12a567fapX7WIx&s=p https://www.alibaba.com/product-detail/Underwater-180-view-Anti-fog-Silicone_60715577326.html?spm=a2700.7724838.2017115.172.4eea76b1aW75iF https://www.websta.one/tag/%EB%93%80%EC%96%BC%EB%B8%8C%EB%A0%88%EC%84%9C
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
sdGM collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
3p stands for power , promise , peace. The business is more then just youth sports training. Its about teaching and coac
Women first. Some men. Probably 16-45 age range. Medium income up. Located anywhere. People that buy beauty products, lo
The typical customer is +25 years old, earns well and attaches great importance to modern home furnishings that may look
we need product as competitor with a cool design Thanks
Anyone who has to sit at a desk for long periods of time. Male & female Likely to be aged 30+
Used by children and young adults, however many will be purchased by parents and even grandparents as gifts for birthday
Female and male rock climbers who have a passion for the outdoors and are willing to purchase quality chalk