Alex is great to work with. We contacted him for repeat business on a project we started back in May 2018. Highly recommend!
How philipp.c.mayer started their product packaging journey
Who are you known as?
What industry do you think your business is most related to?
Cosmetics & Beauty
Tell us a bit about who you are and the people you reach
We sell teeth whitening strips. One box of whitening strips contains 14 sachets and each sachet has two strips on a transparent plastic sheet.
Our target audience are women and men between the ages between 16 and 55 who place value on an aesthetic appearance and are regular users of other cosmetic products.
What inspires you and how do you envision the design for your business?
We need a packaging design for the box itself (11.7*6.7*1.8cm) as well as matching designs for the individual sachets.
Generally, we want to break the industry standard of craming the packaging with superlatives and these 'comic explosion'-style graphics advertising a previously unknown degree of white to customers.
Instead we'd prefer something more elegant and simplistic that focuses on the customer's desire: a clean, white and beautiful smile (e.g. a white packaging like this one https://gdfsemester2.files.wordpres…itebox.jpg with a big, bright smiling mouth instead of the iPhone).
For the sachets, we'd go for something elegant as well and would make them pure white with the numbers 1-14 printed on them.