tmXx got their new product packaging by running a design contest:
Can you make "DR Cool" cool!
Check out tmXx's Product packaging contest…
Other color requirements
We want to convey a premium look and feel and tie the colour in with the product usage (coolant) and fluid colour green
Description of the product
DR Cool is a engine coolant concentrate designed to provide anti-freeze, anti-boil and corroision protection for a wide range of vehicles on Australian and New Zealand Roads. DR Cool provides protection for up to 2 years and 60,000Kms
Description of the product target audience
Typical users are vehicle owners who either service their cars or casual users who need to top up their radiators from time to time. Typically male aged 18-65 years, both white and blue collar, are interested in maintaining their vehicle.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
tmXx collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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