azanella got their new product packaging by running a design contest:
LUXURY SKINCARE - NEED KEY MESSAGES FRONT AND CENTRE - NOT BUSY - EASY TO UNDERSTAND
Check out azanella's Product packaging contest…
Cosmetics & Beauty
skincare including age phased serums from france
Description of the product
Affordable luxury skincare line. Key ingredient in all products and our most important call-out that needs to be on packaging B12. Also, our serums are age phased - so Phase 01 - 04: 18-25/25-45/45+/65+ . Boxes will need to differentiate the phases and products. Ive included my version of how we could perhaps do that but am looking for your creative and professional approach/styling/ideas!!
Description of the product target audience
Women. 4 phases of life (skin life) but by age. PHASE I - 18 - 25 PHASE II 25 - 45 PHASE III 45+ PHASE IIII 65+
You can see our existing packaging; what it needs: A more modern yet timeless design Our B12 ingredient - front and centre - just as important or more than logo Age Phases and serums for each phase (up to 3 per age phase) We have two colours we like but are open to another complementary colour - ours are Orange 635C Blue 164C. Our DNA swirl which is currently above our name simyskin on attachment - we don't want it there - perhaps it becomes another design element. We want simyskin to be just our simple font but are open to your interpretation of the font and whether caps or not or combo. We have 3 languages on our boxes - so that will remain the same - one french/spanish/english. one panel for info - one for shelf level impact.
What to avoid
We like a clean simple aesthetic - clean fonts. Easy to recognize at shelf level. Easy for customer to understand our brand i.e. B12 & Age Phased Approach. I have put three slides together of how perhaps it could be laid out - but open to any other way!!
the serum boxes (as per website visuals- 4 sided) 4 1/2 cm wide. 13 cm high- we can start with those.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
azanella collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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