alluneslove got their new product packaging by running a design contest:
Luxurious Lash Company needs a Box Design
Check out alluneslove's Product packaging contest…
Cosmetics & Beauty
Other color requirements
I have a few color combinations I like for the design: 1. Nude and White 2. Black and Gold 3. Gold on Gold 4. Black and Nude
Faux Mink Lashes
Description of the product
We are Encore Lashes. We offer high quality lashes that have volume and a style for everyone. Our customer is someone who wants to transform their makeup look with each pair of lashes they put on.
Description of the product target audience
Our ideal customer is woman ages 18-45, they are on social media ( youtube, instagram) they follow makeup brands, they watch makeup tutorials, they are invested in the beauty community. They see new products everyday and get excited on whats new and whats next. They are influenced by beauty leaders. Quality beauty products are important to them and they want they spend money on an item that that only the product is great but the packaging is just as important. They love luxury, and what to buy from a brand that they feel a part of.
What you are designing is a lash box, here are a few ideas I like: 1. An Ombre design 2. A design that includes modern geometric shapes 3. The box has a window that you can see the lash, have the design look like there are beams of light shooting from the window onto the design 4. I like gold on gold, black on black etc. I like a box with texture ( hot stamping or uv stamping) and/or a difference in finish such as matte and glossy. 5. I love a modern chic design Another thing that is important to know is the box template has a rectangluar window that the lash will show through. This can be customized. I will attach some options to give you an idea. The ones I like are: H05, NL07, P808, 944 As for fonts I open to what you think will look great with the logo I already have. I have attached a brand inspo collage. Here are a few brands that I am very inspired by their visual marketing, packaing, and advertisement. 1. Pat McGrath Labs 2. Charlotte Tilbury 3. Christian Loubittion 4. Erika Jayne ( not a company but she reflects my style) Finally this is Encore! Its a high end lash company that is young and modern and i would like the Brand to reflect a theatrical/ hollywood glamourous vibe. Rodeo drive meets Broadway
What to avoid
What I dont want is just a box with the logo on it. Although I want it luxurious and chic I dont want it boring.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
alluneslove collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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