tommasocanella got their new product packaging by running a design contest:
"Home-made" looking packaging for Italian white peaches, to create your own BELLINI.
Check out tommasocanella's Product packaging contest…
Food & Drink
Casa Vinicola Canella s.p.a.
BELLINI'S SECRET PEACHES by CANELLA/ CANELLA'S SECRET PEACHES
Description of the product
Hi everybody, we produce a Bellini in a bottle since more than 30 years. From this year, we would like also to sell the peach pulp we use for our Bellini (we grow it by our own). So it will be the secret peaches we use for our own Bellini!
Description of the product target audience
This product is for the mixology sector. A lot of bartenders don't like to use our Bellini because they want to make it by their own, but at leat we want to give them our peaches that are 100% controlled and grown by us.
We would like to create a label that seems like a home-made one. We want to give to the bartenders the idea of a home-made product, well made with a very high quality. To give this idea, we are looking for a label that communicate quality, but on the same page as it was made in our laboratory just for them, as if we made it in the morning, added a post-it or a note, and then ready. So, like it's fresh made. We can include the fact that is km.0 and of course 100% made in Italy. I included in the inspiration the world famous "Michael Jordan's secret stuff"! I would like to create that kind of exclusive thing. As we are the highest quality Bellini in the market, we want to communicate that our peaches are the best one to create your own Bellini or your own peach cocktail. The specific content of this bottle will be: 100% Italian white peaches, "Maria Bianca" variety.
What to avoid
We should avoid a commercial packaging. Let's think "local".
I'm not totally sure about the dimensions. But for having an idea we can work on the same label/bottle dimensions of these bottles "quick".
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
tommasocanella collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Beautiful design! It would be better to say actually beautiful designs!
During the final part of the contest LABELL gave me so many different solutions, so appreciated!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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