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How Info1B started their product packaging journey
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Cosmetics & Beauty
Dr. Balzax Platinum Chafe Relief
Description of the product
Our product is an anti-chafing cream. It is different because it is like using a powder that adheres so you do have to keep re-applying it throughout the day, just apply once. It is not sticky, slimy, oily or tacky. It feels dry and comfortable enough to use daily just because it feels so good.
Description of the product target audience
Our product will be used by people of all ages and income levels. We think that teenage boys and men of all ages will be attracted to our marketing style first and then women of all ages will use us because of the product’s superiority. Our ultimate target customer would use our product daily for comfort and then chafing when needed.
We would like the picture of Dr. Balzax edited. We want his cheeks to be the topic of speculation. We want 50% of people to look at the cheeks and say it looks like men’s testicles (as seen in our draft of the front label) and 50% of people to look at it and just see a funny yet respectable looking character (as seen in our trademark). We would like for our designer to use their own creativity to edit Dr. Balzax’s picture, to edit the story of Dr. Balzax (if needed), to edit the packaging design (including if the picture of Dr. Balzax should be on the back label). We have provided a word file with (our final draft) of the Dr. Balzax story, directions for use and ingredients. The official barcode is included. Also provided is our trademark, a front and back label rough draft of the Dr. Balzax Platinum Chafe Relief package design, company address and taglines “Circa 1916”, “You got enough junk” (with a symbol), “Keep your soldiers dry & comfortable all day long”, “Patent No. 8,663,665” and the package size 100ml . The final packaging design needs to be transferred to the provided dielines.
What to avoid
No. Use your imagination, be creative and have fun!