It is a SPF 15 lip balm. More specifically it is called: "Broad Spectrum SPF 15 Sunscreen". There are four flavors: Vanilla Bean, French Pear, Strawberry, Coconut. However, we do NOT want to show individual flavors on the display box. This allows us to use the same box if we decided to add additional flavors in the future.
Description of the product target audience
Target audience - people shopping in grocery, drug or convenience stores. Gender - approximately 60% women and 40% men. Location - more popular in dry and colder climate. Income level - all income levels.
We want to design a display box which will hold 24 lip balm tubes (4 assorted flavors). Please see attached display box image for reference and a die-line. Also, please see attached graphic files for the 4 lip balms. We want to create a design for the box that will complement these 4 lip balm designs. Please note we do NOT want to show individual flavors on the display box. Also please stick to the die-line that we attached. This allows us to use the same box if we decided to add additional flavors in the future.
For design direction, we like more modern/contemporary styles. Also we prefer minimalist look (not too busy).
Please reference our die-line file for dimensions
this is another one of our displays. this is for reference only. Unlike this design, we do NOT want to show the names of the individual flavors on the display box.