Werunia got their new product packaging by running a design contest:
Create two luxurious hand balm tube (matt design, gender neutral)
Check out Werunia's Product packaging contest…
Cosmetics & Beauty
Hand- & Nagelbalsam
Description of the product
We are developing a new hand- and nailbalm cosmetics. The products will be sold in drugstores and pharmacies. We already run our own brand with several hand balm cosmetics for women, but this hand balm should be something gender neutral. Our balm has a light structure and provides a healthy skin.
Description of the product target audience
The target group are people who value a natural and elegant hand balm.
For the start we created a balm with orange fragrance and another one with freesia fragrance. We want to use a green background for the orange fragrance tube (Pantone 3272 C) and a blue background for the freesia fragrance tube (Pantone 2187 C). We now need a design for the tube. The tube will be tall and slim (45ml filling). It should have a matte design to create a high-quality look. The design should be clear and not overloaded. Best with a high-quality modern effect font. Our logo and the template (see attached files) must be included and matched. The design should include front and backside. All in all, the tube should have a professional and slightly luxurious design. This hand balm is part of a series. If the design is successful, further are possible.
What to avoid
In case you use graphics, we prefer self-made graphics.
The height of the tube is 15.5 cm and the tube is 2.5 cm in diameter.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Werunia collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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