tommasocanella got their new product packaging by running a design contest:
NEW CASE for Prosecco DOCG "MARCHIO STORICO"
Check out tommasocanella's Product packaging contest…
Food & Drink
Casa Vinicola Canella s.p.a.
PROSECCO MARCHIO STORICO case
Description of the product
We are going to launch our "PROSECCO MARCHIO STORICO" next spring. This will be a new Prosecco, that celebrates the fact that we have been awarded as "Marchio Storico Italiano", a very important award that says we are one of the most historical companies in Italy.
Description of the product target audience
All the prosecco lovers, that would like to purchase a bottle that communicates warranty of quality and historicity.
Here attached there's our mock up for the bottle and the label. We would like to use also our case to communicate this historicity. Perhapes, we could start from the document of autenticity you see (that's the original one!). The box, by the way, it has to be cheap, so we are not looking for special features or special materials, it will be printed on a basic paper box. We would have to maintain, from our prosecco laws, the same proportion for the font of the specifics of the product (so VALDOBBIADENE (first)/ PROSECCO and then SUPERIORE DOCG ("superiore docg" as to be 2/3 on the other two words).
What to avoid
Something too modern. As well, anything that is in any other material rather than "box-paper"
All the dimensions are in the file attached.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
tommasocanella collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
anyone who drinks coffee
Women between 20-40 years old, getting ready to plan for a family, women of middle to high income in Australia, those wh
See Avatar files attached (1 and 3)