We provide premium vegan clinical skin care that is cruelty-free and focussed on effective anti-aging formulations. We are a socially active company and donate a portion of all proceeds to organizations saving animal lives.
Description of the product target audience
Our product is designed for animal-loving humans that want to make a difference in this world by choosing ethical skin care products that do not harm animals, and actually save their lives. Our target customer is 30-60 year old vegan or vegetarian women that want premium anti aging skin care products and are willing to pay for quality ethical products.
Deliverable is 1 Product Box. We have provided a detailed brand book with detailed product packaging design criteria. We want a designer to visually bring our brand to life, evoking FEELING and EMOTION in a congruent manner that can flow seamlessly across a product label, product package, and shipping mailer box. This contest winner should be willing to partner with us on additional 1-to-1 jobs to build out the remaining 17 product packaging needs across our product line. We want to see multiple concepts of how you interpret our brand story - the key is to stick to the brand story. We are looking to discover a long-term design partner who can work with us after this contest to build out 18 product line designs, social media templates, and future product line extensions.
What to avoid
We are looking for your creative interpretation of our brand story, and have provided "ideas" for brand colours. We are not designers so likely these colours will need adjusting, BUT we also want to see YOUR amazing ideas on how to bring our brand to life through packaging. We don't want stock imagery in designs, stick to illustrations and colours and fonts and designs, not stock photographs.
We have enclosed a dieline and brand story document for detailed design information.