Creative & very beautiful designer and glad to even keep working alwys with him in up coming website designs in the near future ^_^
How jb_wright started their product label journey
What colors do you want to see in your design?
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Description of the product
Cloud House is the name of our wine. Its a Hilltops shiraz.
Description of the product target audience
Adults of legal drinking age.
We need a sophisticated serious wine label aimed at the premium end of the market. The label needs to be premium sophisticated and fresh. Avoid using anything tacky or gimicky or stereotypes. Subtle imagery preferred to over the top and in your face. Needs to appear expensive, could use a very small amount of gold embossed work. Colour scheme should be mainly white background with black and greys. A small carefully selected use of red and gold would be good too.
Front label guidelines;
Must appear expensive, premium, high-quality
“Cloud House” (main focus)
“Hilltops” above “2016 Shiraz”
Fine print: 750ml, Wine of Australia, 14.5% alc
Use die cut, gold foil or any other print “tricks” you think may add value but be careful not to stray into the "tacky/gimmicky". Clasical, simple styles usually look more expensive.
Back label guidelines;
"Cloud House", 2008 Shiraz space for barcode, tasting notes & technical information.
What to avoid
Tacky gimicky things.
The label will be going on a burgundy shape bottle.