Fixed requirements: We need a label for 330ml bottles for our new high quality hand crafted beer. Format is 14.2cm width and 7.9cm height. Printing method will be color laser print - potentially professionalized later.
Fixed content: Ingredient list; Alcohol content; Producer incl address; Volume; best before date.
Logo has to be included, see attached. We are open for logo "adaptions" like color change, brightness, inversion, etc. We want a framework for the label where we can adjust different variants and alcohol contents ourselves as we only run small 70 Liter / 210 bottles batches.
Look and feel: hand crafted, natural, professional and high quality, individual. Not too playful with a touch of timeless elegance, while it feels hand made but not too raw. A reference could be different single malt whisky designs from Scotland. The selection of ingredients plays the major role and this is what it differentiates our beer from the mainstream. Our ingredients are strictly natural and we add nothing artificial at all. This is why the logo and brand name highlights malt and hops.
Target consumer would be someone who pays attention to flavor, not to price. He worships craftiness and regionality as you find in single malt whiskeys or high quality wine and their appeal. He behaves like a wine connaisseur who has deep knowledge about the product he's consuming.