dennisxK got their new product label by running a design contest:
Bringing back a 1940's brand. Shaving Soap label with vintage inspiration.
Check out dennisxK's Product label contest…
Cosmetics & Beauty
Spearhead Shaving Company
Seaforth! Spiced - Product label with vintage inspiration
Description of the product
We're bringing back a men's classic from the 1950s. Our ultra-premium shaving soap is a throwback from your grandfather's era with a safety razor and badger brush. It's a modern soap with retro/vintage branding.
Description of the product target audience
Men ages 35-50, primarily in USA, Canada. The target market has above-average education and upper-middle income. Shared interests in the target market include fine spirits (bourbon, scotch), cooking, travel, cigars, timepieces, craft beer, homebrewing, etc.
The style of the labels will draw heavily from the original 1940's product packaging. It will be very retro/vintage in style. The color scheme will lean on red/burgundy - typical of "spice" scented aftershave. This is the first product in the line, so similar designs will be used for future releases with different color schemes. The labels will be on a shaving soap container (similar to a large hockey puck). The primary label will be a circle on the top face. The secondary label will be a band that wraps around the circumference. Primary Label: Much of the design will be inspired by the vintage product package. These elements should be on the primary label: - Seaforth! (in the original stylized font) - Seaforth soldier character (redrawn with inspiration from original) - Spiced (scent name) - Artisan Shave Soap (product description) - Spearhead Shaving Company (Company Name) - Net Wt. 4oz Secondary Label: - "20.1 Soap Base Ingredients: Stearic Acid, Water, Tallow, Glycerin, Potassium Hydroxide, Castor Oil, Fragrance, Sodium Hydroxide, Shea Butter, Xylitol, Cupuacu Butter, Lanolin, Murumuru Butter, Agave Tequilana Leaf Extract" (ingredients) - "Mandarin, Aldehydes, Carnation, Anise, Cinnamon, Clove, Cardamom, Benzoin, Tonka & Vanilla" (Scent Notes) - Handmade in Ohio - Spearhead Shaving Company, Miamisburg, OH - SpearheadShaving.com - Horizontal Logo (if space permits)
What to avoid
Please do not use a modern feel. The labels should have a retro feel.
Primary Label: 3.875" diameter Secondary Label: 0.7" x 12.5"
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
dennisxK collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
I'm really amazed at how closely _fra_ captured my vision on the first submission. She read my brief carefully and understood the look and feel of what I was going for. She was patient with my iterations and minor changes, which were made quickly and accurately. I look forward to working with her on future projects.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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